The meaning of One America News Network

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The meaning of One America News Network
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  • 📰 TheEconomist
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In the late 1980s, American television networks discovered they could get higher ratings by appealing to one group rather than trying to cater to everyone

touching down in Texas on July 29th, Donald Trump gave a review of the in-flight entertainment on boardwatching @FoxNews how different they are from four years ago. Not even watchable. They totally forgot who got them where they are!” he tweeted. The president’s relationship with his once-favourite cable-news network has publicly soured.

Thrillingly angry talk-shows are not new to the American airwaves. They became a fixture on radio after the abolition in 1987 of the Fairness Doctrine, which had required broadcasters to give equal treatment to competing points of view. As America was criss-crossed with cable and audiences got access to hundreds of channels, television networks found that they, too, could get higher ratings by zeroing in on one group—conservatives, say—than by trying to cater to everyone.

This has helped cable news remain profitable—and influential—even as other forms of journalism have withered. While American newspapers have shed about half their newsroom staff in the past ten years, as readers and advertisers have fled online, the cable-news industry employs about as many people as it did a decade ago, according to the Pew Research Centre. Ratings have held steady, helped in recent years by a White House that generates extraordinary amounts of news.

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