Sports stadiums are beginning to look like the rest of American culture: The rich get all the good stuff, and the rest of us get to pay to watch them enjoy it. williamfleitch writes
Photo: Garrett Ellwood/NBAE via Getty Images In the midst of all the madness of the NBA Finals — the endless subplots, the gloriously lunatic Raptors fans, the KD return and devastating injury — it has been easy to forget the one moment, so far anyway, that I’ll always think of when I reflect on this series. It might just sum up the pro-sports industry in the year 2019, and it might just explain everything.
To recap, Raptors guard Kyle Lowry, going after a loose ball, dove into the stands at Oakland’s Oracle Arena, running into a couple of people in an unsuccessful attempt to retain possession.
This is not what Mark Stevens, the white-haired man at Oracle Arena, did. He, amazingly, treated Lowry as if the Raptors player had invaded his personal space. He screamed and growled at Lowry and then — and I still can’t believe this happened — shoved him. Lowry handled the incident about as well as a human being could and acknowledged the next day how much of a shitshow it would’ve been if he hadn’t.
As sports have become more about efficiently maximizing profit in every way necessary both on and off the field, the idea of an “exclusive” fan experience has become central to every team’s business plan … one that’s more important than selling tickets. After all, in a world where most teams are making most of their money off television and licensing deals, the money you get from those diehards in the nosebleed seats is but a mere drop in the bucket, not worth much investment in the first place.
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