College football revenues are soaring. Some people say they should be shared with the NCAA.
when it expands to 12 teams after the 2024 season, and further increase the value under its next deal two years later.
So when the National Collegiate Athletic Association said last week that increasing its revenue is a top goal, it may not have seemed like a major challenge. But that’s not the way things work in big-time college football, whose leading conferences legally aren’t required to share a dime of their burgeoning riches with the NCAA.
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