The new ad fraud scheme that is costing advertisers an estimated $130 million
A new ad fraud scheme called Hydra, Google's power players, and a look at how much Poshmark resellers make.Protected Media, an Israeli-based network security firm, said that it has identified a new ad fraud scheme called Hydra that inflates mobile traffic within apps. Asaf Greiner, CEO of Protected Media, estimates that the scheme has already stolen $130 million in ad spend.
Google and industry group the Trustworthy Accountability Group were notified about the scheme. Google says that it believes it was able to wipe out the fake traffic from its ad system. Experts said that Hydra is more sophisticated than past schemes. "Hydra is a really accurate name because the impressions are being sold through many networks and being diluted — there are a lot of heads to slay," said Rachel Nyswander Thomas, COO of TAG.
Sydney Bradley spoke with two Poshmark sellers who make their living off of the reselling app and building followings on Instagram and TikTok.
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