The newest edition of the AP Stylebook is a tech-savvy and thoughtful discussion of the online advertising ecosystem, privacy, digital security, and surveillance.
are now sufficiently familiar to warrant their own entries in the Stylebook, as is the level of detail of the corresponding entries on how online ads are priced and sold. The Stylebook explains the differences between pay-per-click advertising, in which advertisers pay based on how many people click on their ads, and pay-per-impression advertising, in which advertisers pay solely based on how many times their ads are shown to people.
Billions of dollars’ worth of online ads are selected via real-time bidding every year, so perhaps it shouldn’t come as a surprise that online ad auctions have made the cut for the AP Stylebook. Yet for a practice so prevalent, it’s still relatively rarely discussed or understood outside the tech world.
Some of the other entries offer words of caution to journalists that I found harder to parse. For instance, the discussion of smart devices advises against referring to internet-connected devices as being part of the Internet of Things “in stories for general readers.” I, for one, would have guessed that a larger population of general readers would recognize that phrase than would, for instance, know what real-time bidding is.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
A technical green light suggests Big Tech could retake market leadership, trader saysTech stocks that led the market on the way up have begun to falter. Bill Baruch of Blue Line Capital says one technical sign points to more upside to come.
Weiterlesen »
Virus deaths surpass 100,000 in US while cases rise in IndiaWELLINGTON, New Zealand (AP) — As the death toll from the coronavirus rose above 100,000 in the United States, there were also record numbers getting sick in India and worrying signs of a...
Weiterlesen »
Amy Schumer Tears Up Learning She’s Pregnant in ‘Expecting Amy’: WatchThe moment Amy Schumer first learned she was pregnant w/ son Gene will give you all the feels.
Weiterlesen »
Virus, heat wave and locusts form perfect storm in IndiaAs if the coronavirus wasn't enough, India grapples with scorching temperatures and the worst locust invasion in decades as authorities prepare for the end of a monthslong lockdown despite recording thousands of new infections every day.
Weiterlesen »
Larry Kramer, playwright and AIDS activist, dies at 84NEW YORK (AP) — Larry Kramer, the playwright whose angry voice and pen raised theatergoers’ consciousness about AIDS and roused thousands to militant protests in the early years of the epidemic,...
Weiterlesen »