SRM™ is seamless, digital commerce enabled by 5G mobile, AI, social media, advanced analytics, and Virtual Reality/Augmented Reality (VR/AR).
) devices. It requires building customer relationships through trust and relevance. Consumers must feel there is an equitable exchange of personal data for purpose and value.While many thought we are already in the age of social media mediated commerce, author Augie Fabela says there is a still a long way to go.
Author Augie Fabela, serial entrepreneur and mobile industry executive, became the youngest person to list a company on NASDAQ and grew it to $40 billion. He observes how mobile network providers have failed to action the data generated by mobile customers. Instead companies like Google, Facebook and Apple have figured out how to use analytics to create compelling experiences. Fabela founded Fastforward.ai to help companies monetize these trends.
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