January’s scandal around the 'To Leslie' campaign prompted the biggest rules overhaul in almost 30 years. See the new Oscars rules:
“discover social media and outreach campaigning tactics that caused concern. These tactics are being addressed with the responsible parties directly.”
The new rules around hosted screenings, social media, and email outreach all reflect back on where thecampaign may have overstepped. Screenings of the “small film with a giant heart” hosted by the likes ofwere a major component of the drama’s last-minute campaign; now the limit on just four hosted screenings before nominations would curtail the ability of a group of celebrities to boost a single film’s profile.
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