Quietly, a special WNBA game in August featured a major innovation, one that might have a massive long-term impact on basketball and several other sports: a first-of-its-kind combination of in-game wearable technology with optical tracking.
between Amazon and the WNBA, featured immersive highlights more akin to a video game than a typical basketball game. Broadcasters could rotate the video of any play with a 3D, 360-degree range of view.
Of course, this technology also has the potential to revolutionize player and team statistical data, giving competitors far more detailed information about what’s happening on the court. Take shot contests, for instance: Currently, rafter cameras only track the torso positioning of the shooter and nearest defender at the time of the shot.
Some might term these measurements part of the broader “biometrics” sphere, one that can raise thorny questions about player privacy and medical data. Not so fast, said Maximilian Schmidt, co-founder and managing director of KINEXON. Any permanent adoption of in-game tech requires collective bargaining, a key obstacle for both the WNBA and NBA. Both leagues and their respective players’ associations have held conversations on this issue over the past two years, per several sources with knowledge of the talks, and the WNBA Commissioner’s Cup final was viewed as a proving ground for the tech.
The dialogue here has progressed, though slowly. In the last round of NBA collective bargaining agreement negotiations, a joint committee was formed with staff from the league and players association plus outside tech experts — with the goal of regularly monitoring, updating and discussing the burgeoning wearable tech options and sticking points like data access.
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