Steaming platforms are supplementing their algorithms with a more low-tech method of helping subscribers find their next favorite show: human beings. TVMoJoe writes
Photo: Getty Images/EyeEm Over the past decade, Netflix and its rivals have come to rely heavily on the power of algorithms, those top-secret computer programs designed to connect audiences with the programming they’re most likely to enjoy based on what they’ve previously watched.
Platforms are turning to human curation because of what they see as the limits of reactive recommendation algorithms: They can predict what you might like based on what you’ve watched in the past, but they can’t forecast how your tastes might change or how you’re feeling physically and mentally.
More recently, Xfinity has started what Lev calls the “next phase” of its human curation efforts: Raising the profile of those aforementioned editors and turning them into personalities both on and off its platform. Users searching through the Xfinity on-demand interface now find pages devoted to personalized programming picks and playlists from staffers such as TV/LQBTQ editor Scott Conant or TV/Entertainment editor David Onda.
Unlike on-air TV hosts of the past, who generally just read whatever was put on the teleprompter, Lev insists Xfinity editors aren’t simply shills for their corporate masters at Comcast hyping whatever project its programming partners want to push. “We want customers to really trust that what they’re getting out of these editors isn’t just me behind the scenes telling Scott or David what to put on there,” she says. “That would not invoke a lot of trust with the customer.
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