A handful of video content creators are launching their own clothing brands and collections.
YouTube has always been a hub for an often-voyeuristic form of conspicuous consumption, but for the diehard devotees of influential designers like Raf Simons and Helmut Lang, there's now a veritable abundance of channels dedicated to nuanced discussions of niche men's clothing.
Bare Knuckles's debut collection featured a medley of washed denims, vintage looking tees and cropped work jackets — an authentic extension of the aesthetic Keller began to hone on YouTube and later made his signature via the 'gram, where he has almost 90K followers. On any given post there's dozens of comments asking where to buy what he's wearing, which today, more often than not, is Bare Knuckles.
"We always knew what we ourselves have wanted and liked to wear, though we were unsure if our preferences directly translated into products an audience would purchase," says Iijima. "In order to realize this, interacting with our audience was a form of validation in allowing us to gauge viewer support… [and] proceed with the project altogether.
The brand's aesthetic skews slightly avant-garde: Its first collection included hand-distressed hoodies with detailed, gothic-looking graphics and an embroidered vegan leather crossbody bag that wouldn't look out of place hanging on the dimly-lit racks of some iconic institution of downtown cool. "At the end of the day I just design clothes that I love and want to wear, and if my audience and customers love it too then even better," Hyatt says.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Sony Says Next PlayStation Coming Next YearIn time for the 2020 year-end shopping season, PlayStation 5 will have ultra-realistic graphics and upgraded controllers with a more advanced form of rumbling feedback
Weiterlesen »
The 8 most important details we already know about PlayStation 5, Sony's next-generation video game consoleSony wont release the new PlayStation 5 until the 2020 holiday season, but we already know some of the most important features.
Weiterlesen »
CBD Curious? Try These Next-Generation Products for AthletesHigher potencies and different means of delivery are driving innovation. CBD
Weiterlesen »
Is Justin Bieber's Next Album Coming Before 2019 Is Over?Should he release a new album this year? In a new Insta video newlywed Bieber teases that new music could be right around the corner?
Weiterlesen »
The Next Democratic Debate: Everything You Need to KnowMark your calendars for the biggest debate...ever! DemDebate
Weiterlesen »
What Next for #TimesUp?As TinaTchen takes on the role of President and CEO of TimesUpNow, revisit her sharing her vision for the group in her 2018 interview with W.
Weiterlesen »