AR could create a technological crisis — or a chance to rethink computing
to “the plutonium of AI,” saying any potential upsides are far eclipsed by its social harms. AR is a ready-made testbed for the widespread public use of facial recognition, and by the time any potential harms are obvious, it might be too late to fix them.
It’s not clear how AR systems will make money either — and what kinds of behaviors the resulting business models will encourage. Some companies in the field, like Apple, are traditional hardware sellers. Others, like Facebook and Snap, made their names on ad-supported social networks. Facebook has claimed it’s not yet looking at business models for its glasses, and Snap says advertising isn’t the only option, promoting the value of experiences like AR-powered retail. But even companies with no advertising background see its power. In one patent filing from 2017, Magic Leapwhen a headset wearer looked at a branded coffee cup, then offering a coupon for the nearest Starbucks store.
Even basic AR applications, like mapping an apartment to place a virtual screen, could potentially gather a huge amount of information. Without robust privacy protections, it will be incredibly tempting to use that data for ads. And the more companies collect and store, the higher the odds you’ll see it used for something even more invasive — like setting yourSome groups are trying to get the jump on broader AR policy issues.
Early efforts at consumer hardware, though, haven’t navigated its pitfalls particularly well. Google found its 2013 Glass Explorer Edition headset banned from some bars and restaurants because the expensive device was seen as invasive and presumptuous, not futuristic and liberating.
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