We took a look at how The North Face is trying to win over Gen Z shoppers, including teaming up with influencers and brands like Supreme.
In an effort to appeal to Gen Z shoppers, The North Face is experimenting with tactics like"retro" heritage lines that nod to classics like the Denali fleece jacket while incorporating eco-friendly fabrics. The outdoor apparel retailer is also forging strategic partnerships with influencers, YouTube stars, and even organizations like Girl Scouts of America.
In an effort to appeal to Gen Z shoppers, The North Face is experimenting with tactics like"retro" heritage lines that nod to classics like the Denali fleece jacket while incorporating eco-friendly fabrics. The outdoor apparel retailer is also forging strategic partnerships with influencers, YouTube stars, and even organizations like Girl Scouts of America.
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