Prestige beauty sales continue to rise, even as the threat of a potential global recession looms.
products saw the most growth in the third quarter, increasing 23 percent versus 2021’s third quarter, while items with restorative and strengthening claims outpaced overall category growth.
While brick-and-mortar skin care sales saw the most growth, NPD reports online sales still account for 40 percent of sales, except when it comes to hair care, which has a nearly even channel split between online and in-store revenue. While continued, steady demand for fragrance is one growth driver, average prices for fragrance have risen amid inflation more quickly than those of any other category, also fueling the category’s climbing performance.
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