'We’re calling it: The inflatable backyard pool is going to have a big summer'
Photo: retailer Erica Cerulo and Claire Mazur spent nine years running Of a Kind, a beloved e-commerce site known for carrying indie designers you couldn’t find anywhere else on the internet. They closed up shop last fall, but that doesn’t mean they haven’t stopped, well, shopping. With that in mind, we’re asking the entrepreneurs what they’d stock in a store — if they still had one — department by department.
Slowtide Khan Cotton Fitness Towel $20 Photo: retailer Having paid embarrassingly close attention to the cool-beach-towel market, we can say with confidence that there are many good-looking options out there — and very few at a price point that feels right for something that will spend most of its time in the sand. Slowtide, made by three sustainability-focused guys in Hawaii and California, checks all the boxes.
$48 at Xenia Ataler Buy Modern Sprout Pruning Shears $20 Having seen at least four headlines in the last week asking “Is It Time to Prune Yet?” we’re guessing that gardening newbies are going to be on the hunt for shears any day now. These, from the family-run Modern Sprout out of Chicago, are sweet but not twee.
$90 at Amara Buy The Floral Society Edible Flower Seed Kit $50 $50 You’ve seen the herb gardens on the fire escapes and the scallions getting a second life on the windowsills. Edible flowers seem like a natural outgrowth, and this set from the woman-owned line Floral Society is packaged so prettily that you get a visual win before you even plant a single seed.
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