Five colorists weigh in on how COVID-19 has changed what their clients are requesting.
" in the industry when it comes to safety standards. We're seeing increased sanitization of equipment and stations, fewer people in salons during appointments, and some offering the option of house calls.talked to five experts about their predictions for post-stay-at-home hair color trends.Hair colorists knew early on in the pandemic that their industry would be changed for quite a while — possibly forever.
and delivering toner and custom-mixed color kits and the option to talk their clients through dyeing their hair at home.that she's been FaceTiming with both current and new clients. "I've actually realized that FaceTime is so convenient instead of actually making that 30 minutes in my book," she says. She plans to continue the practice indefinitely., a colorist based in Los Angeles, is currently offering virtual consultations regardless of the location of the client.
Seeing clients over FaceTime, Zoom, or Instagram chat also helps hair colorists tell how much a client's color has changed since the last salon appointment and assess what may be different about the next one. Ferrara says that some of her clients have booked appointments hoping to get back to their pre-pandemic color in the time it usually takes, but she has to be realistic with them.
"One client of mine is a root touch-up double process, and she has really dark hair, and she's was like, 'How can we get me back to where I was?' This isn't gonna happen all in an hour's time," she says., a colorist also based Fort Lauderdale, Florida, tells Allure that stay-at-home orders have been “devastating” for herself and her clients, as the industry runs on personal, one-to-one contact.
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