The Prada Show Was Confusing. That’s the Point.
Thursday’s Prada show was the brand’s most feminist yet since Raf Simons’s arrival as Mrs. Prada’s co-creative director in 2020.
So in true opera style, at a Prada show the staging, the lighting, the clothes and the casting all coalesce into one enormous mood. What the mood is can be difficult to put your finger on—it always has been, really, and people who have been talking and thinking and writing about Prada for decades often acknowledge that a Prada show can take a few days or even weeks or months to click. But now Mrs. Prada and Simons have pulled that feeling of exploration, of vagueness, to the fore.
Fashion is typically a medium about one strong, definitive message. It is the runway image, perfectly cropped, concisely styled, powerfully in focus. The hit product emerges, while the silhouette makes a big stick diplomacy statement. Last season, for example, brought us the Prada tank top that everyone recognizes basically to the exclusion of the rest of the collection. Maybe this is why fashion has become “a pop thing,” as Mrs.
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