Many companies have released statements or ads about racism and police brutality in the days since George Floyd's death in Minneapolis.
people who protested its treatment of employees during the coronavirus pandemic. Amazon was also called out for its role in selling facial recognition technology to law enforcement.
Nike's ad against racism has been called out for the company's lack of racial diversity on its executive leadership team.But Rivera said Nike built equity with its inclusion of Colin Kaepernick in, after he protested police brutality against African Americans by "taking a knee" during the national anthem in 2016.
Companies also shouldn't pull a one-off publicity stunt. It should be a deeper look inward, she said. Doug Melville, chief diversity officer at Omnicom Group's TBWA\North America, said companies should communicate with their employees first.
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