.mother_pukka unpicks the BellyOut trend - and asks why the road to stylish maternity wear has always been bumpy?
, who says that Rihanna ‘opened the door’ for pregnant women, with #BellyOut now trending on social media.
It’s like the minute a woman gets pregnant the world wants to remove her sexuality and identity in one fell swoop. The number of headlines around a pregnant Rihanna walking around in a pair of shorts rivalled Boris’ party-gate. Headlines like, ‘Pregnant Rihanna hits the shop in sexy shorts and low top’ should have been replaced by ‘Woman goes to shop to buy bog roll’. .
For decades women have been expected to succumb to a sea of sack-like rags when they become pregnant. Comfortable, functional, practical, but with a subtext of ‘Your identity is now unidentifiable’. High street stores had a good go at it, but it was still all voluminous maxi dresses and the unrelenting Breton T-shirt.These clothes don’t even fully represent women navigating the stretch marks and expanding girth of pregnancy.
Today with celebrities like Rihanna and Adriana refusing to shrink into the style corners, there could finally be pressure on big fashion houses that currently don’t make clothes for pregnant women to get on board. Will they rise to the challenge? More than this being a fashion statement - this is a statement to fashion to start embracing women at every stage of womanhood.
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