This week on Gadget Lab, WIRED senior correspondent Adam Rogers joins us to talk about the science of booze and not-booze.
taking a break from alcohol this month, a cultural moment that’s come to be known as Dry January. Beyond trends fueled by New Year’s resolutions, however, the de-alcoholized drink has been enjoying a boom.
Beverage brands and fancy bartenders are crafting complex virgin cocktails and beers in an effort to tantalize the tastebuds of sober folks, temporary teetotalers, and the generally alcohol-averse. But how do they actually devise these drinks? And how well do they hold up to our cultural expectations of what “drinking” should be?
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