It’s not in your head. Science explains why solving other people’s problems is easier than solving your own.
If attendees are indecisive, encourage them to choose a topic that relates to a current or recent issue within the business. Then, give participants 10 minutes to ideate as many Impossibles related to that topic. For example, a list of Impossibles in the customer category might include statements like “we’ll never make shipping free” or “we’ll never develop an app.”
After 10 minutes, immediately direct teams to swap Impossibles with another team. For in-person exercises, teams should give their list to the team on their right; for remote, Team A should exchange with Team B.
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