There’s no secret to a successful GRAMMYs campaign -- but that doesn’t stop music executives from trying
’s efforts to grab Grammy voters’ attention included appearances at Recording Academy chapter offices in major U.S. cities and a full-pagead paid for by his label, Republic Records. But while he garnered four nominations , he walked away from the night empty-handed. “There’s no right way to win a Grammy,” says his manager,The Recording Academy receives over 20,000 submissions per year, which the academy’s voting members narrow down into nominations in 84 categories.
One manager says that standard Grammy campaigns run 18 months ahead of awards night. “A rookie manager will submit an artist too close to the deadline, when you didn’t have time to promote the record,” she adds. That’s why many artists who release music near the start of the fourth quarter take advantage of a small window of submission flexibility and put their projects up for the following year’s Grammys.
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