CEO of Impossible Foods Pat Brown wants to cut cows from America’s diet, but has some obstacles standing in the way
You never know with the serial killers, though. Anyway, back to Berman. So big beef has hired Berman, a big hired gun, to start attacking Impossible and we have all felt the ripples of his very successful attacks. I was talking to my mom on the phone the other day, she was talking to me about Impossible or I was telling her that I was working on this and she goes, “Oh, you know, but Impossible. It is made with a lot of very, very processed ingredients.
That’s a very, that’s a very good question. I’m certainly combating what he’s saying. By combating I’m not saying that he’s wrong. I mean our food is processed. So is pretty much everything else you eat. If you think a banana that you eat is natural, like it bears no resemblance to a banana from a thousand years ago. Right? Like it’s all a process between science and nature. So, I have no choice but to lean into and combat the bullshit that he’s propagating.
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