Paula Gerbase doesn’t understand “fashion brands using sustainability as a trend and marketing tool but not actually truly caring about making conscious changes to how they operate”
Paula Gerbase. Photo: Laura Jane Coulson When Paula Gerbase took over as artistic director of John Lobb, she went deep into the shoe brand’s archives. What she found was a history of rugged bootmaking that wasn’t necessarily in line with the brand’s reputation for making luxurious, shiny men’s dress shoes. But it was in line with Gerbase’s artful, masculine sense of style.
I have a wide collection of overalls and jumpsuits which are on heavy rotation on busy days. These are vintage, and worn with my John Lobb Evett sneakers. Can you take a photo of your favorite space in your studio/office/home? And a brief explanation of why it’s your favorite?
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