Sasha Plavsic on the importance of being upside down, the catharsis of a good cry, and her prediction for the next nail trend
“I wanted to create a tinted lip balm because I couldn’t find anything appealing, aesthetically or ingredient-wise,” explains Plavsic, founder of the clean makeup brand Ilia Beauty.
Back home in Vancouver, she worked with Saje Natural Wellness during the day, but she began forming that yet-to-be-named, yet-to-be-made lip balm at night. “I sent them blindly, not knowing anyone, and they both reached out saying they wanted to carry them.” Plavsic spoke with the Cut about the importance of being upside down, the catharsis of a good cry, and her prediction for the next nail trend.What comes to mind when you hear the term “clean beauty”?Where, if anywhere, in your beauty routine are you not quite “clean,” “green” or “sustainable”?
Lately I’ve only been buffing my nails and they’ve become much stronger. Next step is to do the same for my toes. Scary to go bare, but think it could be the next thing for nails.Escentric Molecules 01. It works with your pheromones, and some people can smell it on me from across the room, whereas others right next to me can’t smell it at all. Pretty cool.Schmidt’s Geranium Flower. It works for at least two months and then I need new one, though I’m not sure why it stops working.
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