A look at the social media trends in 2019 and how they will impact women in 2020:
What This Means for Women in 2020:
Historically, there’s been pressure to put your best face forward on social media—and as a result, it’s been far too easy for women to compare our real lives with everyone else’s perfectly curated feeds. I see 2020 as our collective opportunity to take a deep breath, forget perfection, and have more authentic conversations with others who are doing the same.Gone are the days when social media is just the place we go to post life updates and pictures of the food we’re about to eat.
And this isn’t limited to one-on-one conversations between individuals. Brands are beginning to assert their voices in these important issues, too. TOMS, originally known for its “one for one” model of giving away a pair of shoes for every pair purchased, recently launched a new campaign, #StandforTomorrow. Now, when customers purchase a TOMS product, they can select an issue they care about—like equality, safe water, or ending gun violence—to which TOMS will direct a portion of that purchase.
And even among those of us who aren’t cutting back, there’s been a movement to use social media more mindfully. That might mean unfollowing accounts that give you FOMO or don’t seem authentic, reducing how often you post, or simply narrowing the number of people you follow to reduce the time you spend scrolling.
Somewhat surprisingly, social media platforms support this shift. For example, Instagram recently started hiding “like” counts on posts . The goal, says
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