The first installation will feature Snoop Dogg, Sofi Tukker and Bob Moses.
The hospitality industry has been one of the hardest hit by the current pandemic. As hotels, restaurants, bars and other businesses that depend on gathering together in groups struggle to survive, many are pivoting to new ways of doing things, to the best of their abilities. One such place is, the Montauk concert venue and hotel that guests flock to every summer for waterside events, dinner, and dancing.
Surf Lodge owner Jayma Cardoso tells NYLON that reimagining the Surf Lodge without its famous live events has been no easy task. But with the help and motivation of her team, Cardoso has begun the process of figuring out how The Surf Lodge can still function through these times. "The thing about bartenders, managers, front of the house — we're survivors," she says.
Cardoso and her team have also decided not to give up on their signature live events just yet. Leaning into a years-long partnership with Gov Ball — and a new one with Bumble — the Surf Lodge will put on a virtual sunset concert series to keep the spirit of summer alive until guests can return once more. The first installation of the series will feature headliners Snoop Dogg, Sofi Tucker, Bob Moses, and Rufus Du Sol.
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