The Taylor Swift Movie Became A Major Theatrical Event Without The NFL's Help

The concert movie documenting Taylor Swift’s mega-successful tour has already surpassed $100 million in presales, pointing to a massive opening-weekend number when it debuts on Friday. Despit…

The concert movie documenting Taylor Swift‘s mega-successful tour has already surpassed $100 million in presales, pointing to a massive opening-weekend number when it debuts on Friday.

Despite those stratospheric levels of interest, the film’s marketing campaign has defied the usual patterns of a mainstream Hollywood release. As of October 6, ad tracking firm iSpot found

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