From art to literature to conversation home pieces, the Zwirners and their colleagues share their holiday wishlists.
From left: Platform team members Alec Smyth, Sharon Gong, Bettina Huang, Marlene Zwirner, and Lucas Zwirner, all in their own clothing and accessories.
Back in the early days, before David Zwirner became an international art empire, the staff at the New York gallery would kick off their holiday celebrations with a round of Secret Snowflake. They would play the White Elephant version of the gift-giving game, in which previously opened presents could be poached in lieu of choosing a new one from the pile. But because so many members of the team are talented artists themselves and contributed their own work as gifts, things got pretty competitive.
While the gallery is still a family affair, multiple locations in Paris, London, and Hong Kong mean new traditions—and the pandemic obviously put the kibosh on intraoffice dance parties. This year, Lucas and Marlene have been focused on a different kind of art exchange: Platform, a new website where you can click to buy work from independent galleries around the world, with a new batch of paintings, drawings, and sculptures appearing each month.
Together with Bettina Huang, the general manager and head of Platform; Alec Smyth, an associate director at Zwirner, who led the site’s pilot program; and Sharon Gong, Platform’s design lead, Lucas and Marlene have been envisioning a collaborative, accessible future for the art market. Platform’s soon-to-be office, in front of which the group was photographed, reflects this sensibility: It will be a flexible meeting space and a Zwirner company canteen.
For holiday gifts this year, in addition to paintings by Jillian Evelyn and Nathaniel Robinson, which will be featured for the site’s December collection, Team Platform recommends artist-designed plates from the Artist Plate Project, the proceeds of which benefit the Coalition for the Homeless, and a new collection of Virginia Woolf’s writings on the visual arts, published by David Zwirner Books. “Virginia sold herself short as a critic,” Lucas notes.
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