This is interesting. 💅
In terms of the beauty industry, the numbers weren’t quite as high overall. At number one wasBehind it were Maybelline New York,Though it tracks that these major brand names would be within the top spots, one of the most surprising revelations was not seeing Kylie Cosmetics within these social media rankings. Instead, the brand sat at seventh place with 27,569,112 followers.
. So while Kylie Cosmetics was the third most-followed beauty brand on Instagram, it wasn’t even in the top 10 in terms of Facebook, which is what impacted the final number.
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