The college football season is the latest casualty of the COVID-19 pandemic
The college football season is the latest casualty of the COVID-19 pandemic in the United States — and another blow for media companies who will now be without hundreds of hours of live programming, and the ad revenue that comes with it, in the fall.
The Big Ten and Pac-12 both have long-term, multibillion-dollar TV contracts with ESPN and Fox Sports to air their games; Fox Sports also operates and has a 49 percent ownership stake in the Big Ten Network.The other three power five conferences — the Atlantic Coast Conference, Big 12 and Southeastern Conference — have not yet made a decision on the season.
The two sports giants raked in almost $215 million in ad revenue for games involving Big Ten teams last season, per ad-sales data. Programming that has to take the place of those games likely won't rates that high, though Fox and ESPN also won't be paying rights fees for games they don't air.
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