The Veneers Marketed as Custom Suits for Your Teeth

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The Veneers Marketed as Custom Suits for Your Teeth
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Meet Dr. Michael Apa and Murilo Calgaro, the dentist-ceramicist team peddling bespoke teeth: 'They're cutting edge,' says Vinny Guadagnino of 'Jersey Shore.'

When the elevator opens into the New York office of Apa Rosenthal, there’s a brief, “Am I in the right place?” moment.

Machinery whirls in an enclosed glass laboratory-cum-artists’ studio, loud rock music plays, and employees who seem to be dressed more for dinner at Le Bilboquet than for a day at work move about the bright white space. But then, Ahh, or perhaps, Eww. The eye is drawn to an iPad, on which a photo of a rather gruesome-looking set of teeth is displayed, and it’s clear that, yes, this is a dentist’s office. It is sleek, with pale gray marble flooring and white furniture backlit by purple lighting.

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