The Gregory Brothers are behind some of the biggest meme songs of the past decade — restitching audio from viral videos into earworms. They did it with 'Bed Intruder' and now, 'Corn Kid.' Here's a look into the secrets behind their viral success.
It's increasingly difficult to be online these days without becoming acquainted with Tariq, better known as the"corn kid."Then it was made into a song.The song created an ouroboros of a viral moment within a viral moment — and has been used in over 400,000 TikTok videos since its release. The official music video for"It's Corn," released last Sunday, has already amassed over 1.6 million views on YouTube.
How have the Gregory brothers been able to strike viral success over and over again? They think it's a perfect mix of many factors, including the right kind of original content. "When you turn on Z100 or another pop radio station, 99.9% of the songs are about love. And when people listen to our songs, they can finally hear a song about corn, or they can listen to people in waiting."
But she also attributes the success of songs like"It's Corn" to TikTok — a platform which didn't exist when the Gregory Brothers started to"songify" viral moments. By its nature, TikTok doesn't just encourage people to consume viral content — it invites them to build upon it with their own creative spin.
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