AMC's flagship series had an unprecedented run of success in its early seasons.
s total episode count, which will be 177 after Sunday. Only a handful of scripted cable series — among them — have banked more episodes. It was probably inevitable, then, that the show would decline, and it did beginning with season eight in 2017-18.
That season averaged 7.82 million same-day viewers , down 30 percent from the previous year. The ninth season fell by 37 percent more and the 10th by about the same percentage again. The drawn-out final season, which has played out in three eight-episode batches over 15 months, has only topped 2 million same-day viewers once, for the Aug. 15, 2021, premiere.
Those declines have come in part because fewer people get AMC in their homes. At its peak in the mid-2010s, AMC was in some 94 million homes with cable and satellite service; at the same time, about 100 million TV homes had some sort of pay TV service. Cord-cutting has dented those figures significantly in the past years. AMC now reaches about 78 homes, a 17 percent decline from its high about seven years ago.
Delayed viewing for the show brings a 60 percent-70 percent bump over seven days, and streaming presumably adds a sizable number of people as well. The “presumably” is there because, as is often the case with streaming data, AMC is tight-lipped about how many people watchvia its AMC+ platform. AMC Networks has 11.1 million streaming subscribers across AMC+ and a suite of niche services like Shudder, AllBLK and Sundance Now.
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