The ‘Titan’ tragedy highlights the burgeoning trend of cavalier high-net-worth individuals exploring some of the most inhospitable places on Earth.
Since the pandemic, Madison has noticed an uptick in high-net-worth individuals booking out entire expeditions. “One client bought a whole trip to climb Mount Vinson in Antarctica for $200,000 last year,” he says. “It’s the latest trend: billionaires wanting their own private adventure with friends; they fly to Antarctica in a private jet. It’s next-level.”
However, a cottage industry of luxury extreme tourism also exists. White Desert Antarctica offers premium accommodation near the South Pole for $15,000 a night, replete with heated, opulently furnished pods and private chefs. Harding had also done that trip. “Hamish has been a true friend to White Desert for many years,” founder Patrick Woodhead said in a statement. “He has traveled with us to Antarctica a number of times, including with astronaut Buzz Aldrin when he visited.
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