The world's biggest luxury company invested in an up-and-coming LA streetwear brand that's worn by by Gigi Hadid and Cardi B. Here's everything we know about it.

Trendy LA streetwear brand Madhappy launched in April 2017 and is targeted at Gen Z and millennial shoppers.

LVMH Luxury Ventures, the investment arm of LVMH, recently invested in trendy LA streetwear brand Madhappy. According to Business of Fashion, LVMH led a $1.8 million seed round of funding into the company; Tommy Hilfiger and the founders of buzzy salad chain Sweetgreen also invested. In just over two short years, Madhappy has gained a cult following of fans, including Gigi Hadid and Cardi B, with its trendy loungewear. Here's everything we know about the brand.

LVMH Luxury Ventures, the investment arm of LVMH, recently invested in trendy LA streetwear brand Madhappy. According to Business of Fashion, LVMH led a $1.8 million seed round of funding into the company; Tommy Hilfiger and the founders of buzzy salad chain Sweetgreen also invested. In just over two short years, Madhappy has gained a cult following of fans, including Gigi Hadid and Cardi B, with its trendy loungewear. Here's everything we know about the brand.

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