Postnatal retreats are popping up across the country, but they're inaccessible to most American women.
instructors, Becs Gentry, posted on Instagram about her stay at Boram Postnatal Retreat, the first such center in the U.S. Forrest watched Gentry and her husband celebrate their newborn by checking into a luxury hotel, sipping champagne, and munching on protein-rich meals of salmon and seasonal salads. In the caption, Gentry wrote that during her stay she attended classes on infant CPR and met with a lactation consultant to check that her baby was properly latching.
In May 2022, the couple opened Boram, which translates from Korean to “fruit of one’s labor,” inside the Thompson Central Park Hotel in New York City. It has since served more than 700 families, who, on average, stay six nights, usually with a partner, though at least one guest stretched her visit to 42 days. The Village Postnatal Retreat Center opened at the Fairmont Hotel in San Francisco last July. A retreat called Sanu opened in McLean, Va., in December. The Ahma & Co.
Sanu founder Julia Kim arrived at the same conclusion based on her experiences as a parent. “I took all the courses on how to change a diaper and what to do if they’re choking. I read all the books. I scoured the Internet. I was 110% ready,” she remembers. “Then I had my baby and was so lost. I couldn’t swaddle the baby. I just thought, we need to better prepare mothers, especially when it’s hard for them to walk or go to the bathroom as they’re leaving the hospital.
The hefty fee for these retreats–typically between $700 and $1,400 per night–helps cover the salaries of lactation consultants, therapists who screen for postpartum depression, and other experts, in addition to equipment like bassinets and nursing pillows, but the founders acknowledge the price tag is prohibitively expensive for most people. “We’re trying to figure out how to do this without sacrificing the level of care,” says Kim of Sanu.
In fact, even the private sector may not yet be sold on the idea of postnatal retreats. Several of the founders of these retreats say they had trouble convincing U.S. investors of the value of the business model. “There still isn’t an understanding of postpartum care as essential care here,” says Suk Park, Boram Nam’s husband and co-founder of Boram. “It was easier to present this idea to Korean venture capitalists than it was to American ones.
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