Smart TVs have never been more affordable. Turns out there's a reason for that.
REUTERS/Jeff Haynes
Despite the added functionality, TV prices are lower than ever — especially from companies like TCL and Vizio, which specialize in low-cost, high-tech smart TVs. If you want a 65-inch 4K smart TV with HDR capability, one can be purchased for below $500 — a price that may seem surprisingly low for such a massive piece of technology, nonetheless one that's likely to live in your home for years before you upgrade.
"This is a cutthroat industry," Baxter said."It's a 6% margin industry. The greater strategy is I really don't need to make money off of the TV. I need to cover my cost."Smart TVs can be sold at or near cost to consumers because Vizio is able to monetize those TVs through data collection, advertising, and selling direct-to-consumer entertainment .
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