The Billboard Music Awards have taken the AMAs usual airdate
That may have something to do with the fact that the AMAs have been around for a long time. Dick Clark himself created the American Music Awards in 1973 after ABC lost the broadcast rights for the Grammys to CBS. The show was a real competitor to the Grammys for a while, but in recent years the ratings have been declining—as have the ratings for most awards shows, to be fair.
The Billboard Awards are more recent, starting in the ‘90s and then getting revived in 2011, when it started airing in May to avoid the AMAs in November.expects the AMAs to take over Billboard’s usual May window in 2024, and PMC told the outlet that “networks and streamers” are currently in talks over the broadcast rights for both shows, butalso points out that neither show has a broadcaster lined up yet.
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