Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
From the Tube map to the famous roundel logo, the London Underground has generated some iconic design. We've looked before at some of the best, which often followed design trends of the day. Some of these romanticised a bucolic life in suburban 'Metro-land'. But one set of designs is provoking astonishment online for a very different approach.
The 'Underground for Climate' campaign of the 1920s aimed to promote London's subterranean transport system as providing a more agreeable temperature compared to option of travelling above ground. Today's audiences are likely to view it through very different eyes amid the global climate crisis. And while one of the taglines might still technically ring true, it's really not something to boast about.
But transport bosses of the day apparently thought the Tube offered the best solution in any extreme. A complementary poster design suggested the Tube was equally appealing as a cooler alternative during the summer. It shows people struggling to stand up during a terrifying-looking heat wave, something that feels darkly relevant today.Anyone who travels regularly on the Central Line will know that today only one of these posters is true, and not in a good way.
The mix of apocalyptic imagery and the slightly pedantic and condescending 'Keep Calm and Carry On' voice , the posters would be a perfect piece of retro-futuristic design for a British Fallout. Only they're real.Daily design news, reviews, how-tos and more, as picked by the editors.
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