JB Perrette has a unique perch on the global television business. The longtime Discovery International chief sits atop a collection of more than 200 channels serving up content in more than 50 lang…
International chief sits atop a collection of more than 200 channels serving up content in more than 50 languages. This summer, he’s in the throes of rolling out the Discovery Plus streaming service in the many territories where Discovery has a strong foothold, and he helped steer Discovery’s Eurosport and its coverage of the Tokyo Olympics. More recently, he’s beenover efforts to ban non-European ownership of media, which would impact Discovery’s TVN Group there.
Discovery’s advantage in launching Discovery Plus also comes from experience about which kinds of shows and pricing options work and don’t work in those distinct markets, Perrette says. His team is working on various bundling options for Discovery Plus, Eurosport and other assets under the Discovery International umbrella.
Perrette is a longtime lieutenant of Discovery CEO David Zaslav. The two worked together in distribution at NBC and NBCUniversal for 11 years before Zaslav took the reins of Discovery in 2007. Perrette followed four years later, first as chief digital officer before he took over international.
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