The partnership is an extension of Brown Girl Jane’s BrownGirlSwap initiative.
"Our partnership with Brown Girl Jane comes from our shared mission to support and uplift Black-owned businesses," SheaMoisture CEO Cara Sabin said in a press release. "We are inspired by the brand's three dynamic founders and are honored to partner with industry peers and continue SheaMoisture’s mission of reinvesting in our communities."
The founders are just as excited about the project. "We are so proud to work alongside SheaMoisture to enhance the #BrownGirlSwap. Enduring change requires an evergreen, multifaceted program to begin creating equity in this industry," Brown Girl Jane co-founder and CEO Malaika Jones Kebede said in a statement.
The revved-up initiative is bolstered by five components: Amplify, which promises to lift up the visibility of Black, female-owned, indie brands through more established voices; Fund, which is where the $250,000 grant comes in, offering not only money to Black-owned startups and indie brands but also business-to-business mentorship opportunities; Empower, which involves a virtual Black to Business Summit designed to give industry founders and leaders a space to learn, collaborate, and network;...
"This collaboration will bolster and create space for so many emerging brands and in turn, do far more than cutting a check," said Brown Girl Jane's chief brand officer Tai Beauchamp. For more information on SheaMoisture's partnership with Brown Girl Jane and the #BrownGirlsSwap grant program, visit
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