This Black-women-owned hair brand is an instant add-to-cart:
is a Black-woman-owned hair care brand featuring"products backed by evidence," meaning Smith pours her years of professional cosmetology experience into her inventory. You can find the brand's tried and true classics at Target, but the whole shebang can be found on The Doux's site.
I witnessed this extensive knowledge firsthand as she waxed poetic in her rectangular Zoom box about the science behind her new line,, which uses electronically-charged “cationic” honey as its key ingredient."I wanted something that was more hydrating to the hair," Smith says."And the science behind cationic honey is something that I started to study. I wanted a naturally-derived humectant which is made from pure honey that's given a positive charge.
Needless to say, in Smith's hair care game we trust. And we respect the dedication to keeping prices low."It's really important to me that our girl is able to access the products that we have," Smith mentions."I worked really hard to make sure the prices were accessible...most of our time developing went into finding ingredients and packaging that were sustainable, made sense, and that actually did improve the performance of the product.
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