“This Does Feel Like a Different Moment”: As Public Support for Black Lives Matter Drops Off, Will Corporate America Stay the Course?

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“This Does Feel Like a Different Moment”: As Public Support for Black Lives Matter Drops Off, Will Corporate America Stay the Course?
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As Washington plunges deeper into the bottomless morass of partisanship, corporate America may, in fact, be the best hope for true reform

from Axios and Harris Poll found that 53% believe staying silent on social issues equates to indifference to what’s going on in the world and evidences a lack of integrity. And according to a recent poll from Morning Consult shared with60% of Americans believe companies should be taking action on important social issues, even if they aren’t related to their products or business. Few companies will want that kind of hit to their reputation.

All these factors were at work before the police killing of George Floyd. For many companies, therefore, the protests prompted an acceleration of what was already in the works.

Obviously, there’s only so much corporate action can do to fix a problem 400 years in the making. And there are still significant obstacles at play, such as a lack of common understanding about where the focus should be. Many companies are concentrating their efforts internally, on corporate values and diversity-and-inclusion programs. While Color of Change’s Hatch expressed support for such efforts, she also described them as “table stakes.

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