NICKLpass is a Philly-based start-up that offers discounted subscription packages to news websites, video services, podcasts and other media. Companies can offer the service to employees as a benefit and cost-saver for workers who need to stay informed.
NICKLpass has inked partnerships with more than 200 media outlets, including Time Magazine, Business Insider, TechCrunch, Los Angeles Times and others. Among its investors areMore than 100 companies have signed up for NICKLpass, which charges a monthly average of $20 per employee, usually for six to 10 subscriptions. Zaza said he is targeting companies with employees numbering anywhere from 100 workers to as many as 10,000.
Zaza said he enjoys working on the business and technology side of media, “setting the table, if you will, for journalists and creatives. It’s like being a massive fan of movies and realizing that instead of wanting to be the best actor or actress, you want to help produce the films and get them distributed around the world.”
Publishers are willing to offer lower rates to group subscriptions, and executives can customize NICKLpasses for teams that subscribe to niche trade publications, podcasts and videos. Sometimes the savings can add up to 50% off of retail price. NICKLpass may be onto something, since digital news revenue is growing. Digital advertising accounted for 39% of newspaper advertising revenue in 2020,Its customers include large corporate employers such as Anheuser-Busch and smaller companies such as Motley Fool, which provide the tool to their employees to keep up with their respective industries.
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