An all-in-one miracle moisturize.
and Naomi Campbell, Danuta Mieloch, the facialist and founder of the popular Rescue Spas in New York and Philadelphia, can be found in her lab, a soaring, 3,000-square-foot studio at her Bucks County, Pennsylvania, farmhouse. After more than 15 years as an in-demand aesthetician, Mieloch is endlessly tinkering with her first product: a standalone, milky-smooth cream of her own design. “I’m obsessed with finding that all-in-one potion that does it all,” she reveals.
She’s not the only one. Following inevitable fatigue from multistep skin-care routines popularized by Korean beauty imports and viral tutorials on YouTube and Instagram Stories, there is a new demand for streamlined, do-it-all moisturizers. At her spa’s boutique, Mieloch is consistently re-upping her supply of Biologique Recherche Creme MSRH, a velvety salve with yam and soy extracts to balance dry, hormonal skin , and The Face Cream from Dr. Barbara Sturm.
The frenzy is reminiscent of another era that dominated the 20th century: “that of the cult cream,” says Sue Y. Nabi, a L’Oréal alum and the former president of Lâncome, who struck out on her own with Orveda—a clean, unisex skincare brand—in 2017.
Perhaps unsurprisingly, the skincare brain trust in Seoul is already ahead of this shift. AHC, a Korean-based company, has just launched its Essential Real Eye Cream for Face in the U.S. One tube of the multitasker, a lighter version of the line’s hugely popular eye cream that fans were using off-label on their cheeks for an extra lift, reportedly sells every three seconds in Korea—a statistic that should inspire Mieloch to work a little faster.
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