The search for your Xmas outfit is over...
ugmented), the brand announced last week that it was expanding its pool of ‘insiders’ with this virtual persona who has been developed using a combination of photography, cutting-edge CGI and computer vision.
“Through the introduction of a virtual character, M&S will be able to experiment by responding to trending conversations at pace and be agile with how and when content is captured”, explained the brand. “Creating a Virtual Influencer also gives M&S the opportunity to connect with a younger audience and build a community with a demographic that are interested in this new form of technology.
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