This new contemporary paint brand is a (brush) stroke of genius

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This new contemporary paint brand is a (brush) stroke of genius
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Tianna Williams is the Editorial Executive at Wallpaper*. Before joining the team in 2023, Williams taught scuba diving for three years before heading into journalism.

Two of the new colour palettes by Blēo: Left, Main Collection by fashion designer Cecilie Bahnsen, and right, Studio, Workshop, Home by Daniel RybakkenNew Scandinavian wall paint brand Blēo unites with today’s most intriguing architects, designers and artists to offer a unique collection of distinctive palettes reflective of each individual's artistic experience and preference., to name just a few.

Blēo is rooted in creating colours that harmonise with each other in a variety of ways from chromaticity to intensity, brilliance to tonality. Each palette has 10-24 hues which can be used independently, or can be elegantly combined to achieve more complex wall paint design ideas. The colour compositions offer a glimpse into the creative's aesthetic universes, with palettes that represent recurring chromatic themes across their work .

Blēo’s inaugural campaign interprets signature hues from the colour house’s first round of visionaries. The paints have a two-year shelf life and are packaged in biodegradable, FSC certified, and recycled materials. This is completely airtight, with an ergonomic screw top, and can be easily transported-especially for city dwellers who can carry it home by hand, bike or on the tube.

‘Working with a roster of leaders in their own fields—artists, architects, designers, foundations, and institutions—we aspire to be groundbreaking in ours,’ said Blēo founder Anne Grønskov. ‘Uninterested in building an extensive range, we believe in carefully selecting and curating colours alongside the finest creative minds. All of them are colour experts in our view.’

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox Previously she has been involved covering social media and editorial for BBC Wales, Ford UK, SurfGirl Magazine, and Parisian Vibe, while also completing an MA in Magazine Journalism at Cardiff University. Her work covers writing across varying content pillars for Wallpaper*.

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