New York City's White Rose Collective has begun offering sliding scale haircuts for existing clients who are currently unemployed.
. Cranford was thrilled at the prospect of giving back to their clientele, particularly since many clients who were able to do so prebooked services and sent prepaid tips via Venmo during lockdown. "We wanted to extend that love to our clients who now needed us," explains Cranford. "Our clients have always been so supportive of us so it’s important that they feel supported now more than ever.
Due to timing and overhead, color appointments aren't including in White Rose Collective's sliding scale initiative, but all cutting hairstylists are participating. For existing customers, it's pay what you can—no explanation needed. Additionally, the stylists providing these service will receive 100% of the payment. To Cranford, the whole notion encompasses why she believes White Rose Collective will survive as a small business.
Between months of lost income and reopening at limited capacity, many salons are still struggling to meet the bottom line, and may not have the financial means to offer their services on a sliding scale. But for those who do, White Rose Collective offers a model for supporting out-of-work clients during this difficult time, as well as continuing to foster a sense of community and connection.
"Community allows us to feel seen, heard, and supported—and to also share our modern life struggles," says Cranford. "If you aren’t giving back to your community during a time like this, then whatProduct recommendations, celebrity beauty secrets, and how-tos, delivered to your inbox.The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.
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