It’s all about retro sex appeal.
and resort wear capsule is “designed to be seen,” according to founder Isabella Weatherby. There’s a nostalgic mood in the air this summer, and the collection, entitled Wish You Were Here, captures it perfectly.
The reference? Retro sex appeal. “Our desire was to make something unique, sustainable, comfortable and versatile,” says Isabella, who wanted to create “holiday pieces you can wear from day to night”.Like Peachy Den’s signature form-fitting velvety jumpsuits, the new collection champions flattering silhouettes. “It’s all about the butt,” notes Isabella. “Swim felt like a natural evolution for Peachy Den, to celebrate the female form with our signature slinky sensibility.
Luna adds: “This collection is very personal to my own style and ideas. I will be wearing it everywhere this summer! Day in and Day out!” Bridging the gap between swimwear and ready-to-wear, the new offering features pieces that can be worn from city to festival; to the beach and the park.The duo refined a “youthful and fresh” vibrant colour palette and focused on buzzy prints – accentuated with light-catching fabrics – to exude a “sexy look for the summer”.
Isabella added a personal touch, too: the Cindy bottoms are inspired by her mum’s bikini that she spotted flicking through a photo album, and she chose to shoot the campaign in Mallorca, where she holidayed as child. “Our responsibility is underpinned by our commitment to quality,” says Isabella of working with a small family-run factory just outside Milan and a tiny atelier in Nottinghamshire to perfect the line.
The sweet gingham and shiny bikinis are made to mix and match, while the swimsuits and denim micro skirts are a Noughties lover’s dream. Daring types should try the chocolate-brown transparent “naked dresses”, fashioned from diaphanous mesh that snakes around the body. Isabella’s styling advice? To wear Peachy swim with pre-loved and vintage pieces.
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