A single Chalk Line salesman sold 11,500 gold 49ers jackets in eight weeks in 1985.
It was once home to the world’s largest chair. It has a sports museum dedicated to a high school that closed in 1973.
Started as a joint venture in 1972 between Willis “Pete” Chalk and Nasco Inc., one of the largest suppliers of school fundraising products in the country, Chalk Line originally tried to corner the high school apparel market before landing major licensing deals in the ’80s with the NBA, NASCAR and the NFL.
“That’s what the guys on the sideline wore,” Jim Thompson, Chalk Line’s former vice president of marketing, told the Anniston Star in 1985. “What we’re doing is taking the same jacket and letting the fans wear it.” “We didn’t design anything ourselves for the NFL,” she told SFGATE this week. “The 49ers team was responsible for that. Some of those NFL designs were really good. And some of them weren’t.”
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